Carmine Gallo, Author,
7 Principles of Innovation based on the “Innovation Secrets of Steve Jobs.”
Jobs and Wozniak started Apple in the spare bedroom of Steve’s parent’s house, before getting too big and moving the business down to the garage. What the world needs is more jobs … Steve Jobs. It’s fair to ask ourselves, “What would Steve do?”
Principle #1 is to do what you love. Bill Gross just said the same thing. Being the richest man in the cemetary doesn’t matter … doing something that matters does. Build a company that touches peoples’ lives every day. You cannot create something great unless you are passionately moving the world forward.
Principle #2 is to put a dent in the universe. There is a difference between vision and mission. A vision is clear and concise and consistently communicated. Vision inspires evangelists. A vision helps you see things that other people may have missed. Two people can see exactly the same thing and interpret things differently, based on their own vision. Starbuck’s founder Schultz’s vision was not to make a better cup of coffee, but to create a third space between the office and the home.
Principle #3 “Creativity is just connecting things” ~Steve Jobs. Successful innovators apply learning from one field, to another. According to Dennis Crowley, foursquare is a more interesting tool because it was built in Greenwhich Village and not Silicon Valley.
Principle #4 Keep it simple. Say no to 1,00 things to make sure you’re not on the wrong track or try to do too much. When you can create a product that a two-year old can use intuitively, you know you’re on to something. “As physical beings, we understand clarity” ~Jonathan Ives. Simplicity is crucial.
Principle #5 is about the experience with the product. Create insanely great experiences. Innovation is not just about product innovation, it’s about the experience people have with the product. The Apple brand was inspired by the Four Seasons hotel, because the hotel chain delivers such good customer experience.
Principle #6 is to master the message. Nobody was better than Steve Jobs, because he informed, illuminated, and inspired during his presentations. You can have the best idea in the world, but if you can’t get people excited about it, it’s not worth much. Learn the rule of three. The human mind can only process 3 or 4 points of information in short term memory, so don’t bombard people with dozens of benefits. That is why you find groups of three in everything Apple does. Also learn to think visually. Use the Picture Superiority Effect to presentations, by adding great images to slides. Retention goes up by 65%. With words only, retention is about 10%.
Principle #7 is the most important: Sell Dreams, Not Products. As human beings, we are self consumed. Help people accomplish their dreams, and you will win them over. To turn Apple around, Steve Jobs focused and innovated around his customers and their needs. Steve Jobs’ advice was: “Dream Bigger”
Source: ALEXDC.ORG
Source: ALEXDC.ORG
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